Ideally we would have 2 different landing pages, one for the “free” users and another for the “paying” users, so as not to overwhelm. We can call it “free” I think. with the quotes…
Faucet(s) can advertise the products most likely to be attractive to the users, e.g. a free minecraft server.
Charity site has SatoshiHost as the sponsor, ad in the footer. Same with the faucets.